Doctors ask a lot of questions. They want to get to the heart of the issue. They want to improve people’s lives. They want to teach and educate – and the good ones are constantly seeking new, innovative approaches to the practice of medicine.
Entrepreneurs have fire in their bellies. They stay awake for days at a time, nurturing ideas until they make informed decisions.
Public health workers are passionate about wellness. They combine scientific knowledge with communication skills to bring innovations to consumers.
When you find a team with the education, passion, and experience – as we are lucky to have at First Derm – you have the ability to do some really great things for individuals and populations. Great things like our skin cancer awareness month kick-off event, Spot Cancer in the Park. First Derm partnered with Blue Lizard Sunscreen™ and Sunscreen Bands™ in an awareness-building event using a rented RV at Mission Dolores Park in San Francisco.
Spot Cancer Campaign
In just 2 days, and on a limited budget, the team spoke with approximately 2000 individuals about sun safety and the importance of early detection of skin cancers. We distributed 500 Blue Lizard Sunscreen™ samples, 100 Sunscreen Bands™, and screened 99 people for skin concerns. Of those 99 screenings, we found 10 possible pre-cancerous lesions (i.e., actinic keratosis), 2 possible melanomas, and 1 basalioma. In its entirety, the awareness campaign took three weeks: two weeks to prep and one week to review, assemble, and present the results.
Thanks to digital and social media, the campaign reached a lot more than the 2000 individuals we spoke with directly last weekend. Combined, our press release and social media campaign reached 71, 518 people. That’s a lot of awareness on a small budget and in a limited time.